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Western Digital Datapocalypse

It's not hard to save your stuff to a hard drive. It's just so easy to forget. So we launched a digital campaign to remind people, using a proven tactic - fear. 

We set out to ask people what they stood to lose in the face of a total systems crash. And to consider what the consequences might be.

Beyond a digital film, there was an influencer campaign and web quiz. 

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