In a pop-up exhibition, we made the bold proclamation that today’s girls will be The Last Generation of Firsts. An audacious idea that the first female U.S. President, the first female Navy Seal and the first female U.N. Secretary General, to name a few, have already been born.
We lined the walls with 600 empty Barbie Boxes, each representing a first that women have yet to achieve. Then we let girls step into a digital experience that let them claim their own first.
I provided creative direction, concepting and writing for the event, collateral, social, social AR and the film.